6 Mistakes To Avoid When Developing Mobile App

All Mobile App developers, from beginner to the most experienced App developers are still making some common mistakes when developing mobile apps. This usually results to app remaining undiscovered in apps overcrowded market. Therefore, it is very important to take great caution during the App development process so as to avoid future regrets that may result to loss of useful time and money invested in these substandard Apps.

Mobile App Development

Getting to know the common mistakes will not only save you from the risk of App failure or loss of investment but it will also help you design an engaging and top selling Mobile App. The following is a compiled list of 6 common mistakes you must avoid when developing a Mobile App.

1. Building a Mobile App That Covers all Platforms at Once

There are over 1 million Apps on both the Apple and Google play, meaning that you are developing app that is going to compete in a very competitive market. Avoid doubling your developing cost by building an App for multiple platforms and focus on a top engaging App on a single platform first. This will help you get a minimum viable product in the store as quick as possible. Remember, ever Instagram had over 30 million users while it was still on iOS before they could launch its android version.

2. Developing a Mobile App with Bloated Features

For the first version of your Mobile App, you have to develop an App that addresses the core hypothesis you want to achieve and see how the market will respond. For instance, if you have website service don’t condense a whole website page into a Smartphone screen. You have to consider your users flow and interactions on their smart phones and not just replicate online experience. Don’t be in a rush to develop a buggy Mobile App. Remember it is very difficult to recover if you have rocky start.

3. Forgetting to include Analytics

Just as the saying goes, “it’s very hard to manage what is not measurable,” therefore, it is very important to install a measuring quantity right from the beginning of App development. You should never launch a Mobile App without Analytics. Use analytics service to make decision based on data collected from App content and users’ experiences.
The following are important metrics to measure in your Mobile App; Engagement, Crashes, daily active users, retention rate and average time user spends in the App. By using this kind of information you will be able to find the appropriate time to deliver promotion Ads that will increase your income revenue from that particular App.

6 Mistakes To Avoid When Developing Mobile App

4. Skim your Users Experience

Every mobile user expects a different experience from the one when using the website. Mobile Apps experiences need to be self describing and very easy to use compared to website experience. If you put poor and difficult to use design on your App, users are more likely to quickly give up on the App.

Approximately, 26% of Mobile app are only opened once by users and are never used again, while up to 48% of these apps are used less than ten times in their live time because of they are difficult to use. Make sure you develop the right user experience App before you launch it.

5. Ignoring Monetization

When you develop an app, it is not certain that people will just come and start paying for the app. As a matter of fact most top apps are available free of charge, therefore you have to find other means of how you can monetize your app. This can be done through Ads or leasing it to interested companies etc. You app has to have alternative ways in which it can source its developing costs or you will be making losses.

6. Marketing your App after You Have Launched it

Start marketing your app as early as possible. You should not wait until the app is launched into the market before you start marketing it. Send out quick screen shots of what is expected from your App to your targeted users 2 to 3 weeks before submitting the Mobile App itself.

In summary, the App stores are very competitive therefore you have to develop a top and engaging App if you are to beat your competitors. Avoiding these mistakes may not be enough to make you more competitive but they will help give you a head start against other competing Mobile Apps. Avoid doing these mistakes and you will be in the right direction towards developing a world class Mobile App.

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We create a mobile, iPad application for our aircon business. They completed the app within 1 month. This app certainly saved us  time, money, resources and cuts down waiting time for our technicians. Keep up the good work guys!
Stan Toh (@bsolute)
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